Chinese New Year Red Packet 2017 theme conjures a school of (literally) gilded goldfishes, embossed and hot stamped with copper effects. The cream champagne paper adds a touch of opulence for the festive celebrations. The reception of these packets was met with interest and has been a popular choice amongst the recipient.
Chinese New Year 2019 - Year of the Boar delivers a Radiogram Garden concept with holographic hot-stamping and inverse printing. Each petals, flowers and stem are digitally painted utilising a sheer quality that mimics an x-ray photograph effect. The packet's flowery theme extends inside the envelope, giving recipients a surprise visual.
Spiralling Fans or a pop culture reference would name it 'Fanception'. Outlines are hot stamped in gold.
Spot UV on alternate fan panels
Box Sleeve Design emulates the toned down hues and saturation of the original artwork.
Inverse Printing of Red Packet (extreme left) and light translucency of the paper fires them red.
Chinese New Year 2019 showcases an abyss of spiralling fans assimilating an optical illusion. The colours are predominantly in warm tones of red, pinks, oranges and purples which pushes the boundaries of the common festivity colours. Folds of the fan are illustrated digitally.
The special printing effects such as the spot uv and the gold stamping produces visual interest when it spirals into the company logo.
